Nottingham will get cleaner if people take to a new project which awards cash to charities according to how much rubbish people throw into litter bins.
Nottingham City Council is taking part in the three-month Bin it for Good project, starting on Monday.
Run by Keep Britain Tidy, it awards money to nominated causes based on the weight of rubbish in bins at the end of each month.
Nottingham City Council has listed Bulwell Forest Garden, Bulwell Toy Library, Bulwell Forest Football Club as the three organisations to benefit locally – and if people pick up they will get hundreds of pounds each.
Councillor Nicola Heaton, portfolio holder for community services at Nottingham City Council: “Not only does this campaign aim to keep the streets of Bulwell cleaner, it also encourages behavioural change with residents and helps local charities along the way. We encourage any residents or visitors to Bulwell to make sure they put any rubbish in the bin to support the local charities.
“Nottingham is one of the cleanest cities in the UK and we will continue to work hard to keep our streets clean and safe.”
Keep Britain tidy chief executive Allison Ogden-Newton said: “Bin it for Good is a win-win for communities. It cuts the amount of litter on the ground at the same time as supporting local charities.
“We are delighted to be working with Nottingham City Council as part of this roll-out and look forward to seeing some more fantastic results.”
An initial three month pilot of the idea in Rayleigh, Essex, in 2014 saw a reduction in litter of more than 42 per cent.
Three local charities received more than £1,300 in donations and the project was also nominated for two Local Government Chronicle Awards.