A man queued for 15 hours to get free doughnuts for a year as Krispy Kreme opened its 100th UK store in the Victoria Centre.
Adam Parkinson, 20, from Nottingham, queued up from 7pm the evening before outside the store to get his hands on a Krispy Kreme gold card.
The card gives him free doughnuts for a year.
Adam said: “As soon as I heard that there was a Krispy Kreme opening in the area I knew I wanted to be the first in line, to get my hands on a gold card.
“I can’t wait to see how popular I am when I pick up my first double dozen, the sleepless night was totally worth it!”
Video: Sean Endicott finds out how well the doughnuts have gone down in Nottingham
As well as Adam winning the prize, the American doughnut company gave out goody bags to the first dozen people in the queue along with lucky dip prizes for the first 100 in the queue.
Richard Cheshire, managing director for Krispy Kreme UK, said: “Thank you to everybody who came down to our 100th opening today.
“This is a really special one and our fans didn’t disappoint!”
