The landlord of Ye Olde Trip to Jerusalem in Nottingham is battling it out to become the Tourism Superstar of England.
Karl Gibson is one of ten nominees from across the nation in Visit Britain’s competition, which recognises the dedication of individuals working in the tourism industry.
The contenders were put forward by their local tourism boards, and Karl was nominated by Experience Nottinghamshire.
Other nominees come from Cornwall, Derbyshire, Norwich and Blackpool.
Last year Lillian Groves, the senior guide at Durham Cathedral, won the award.
Karl runs Ye Olde Trip to Jerusalem, famously known as being the oldest inn in England and dating back to 1189.
It’s also well known for being haunted.
Video: Take a trip with Karl around his pub, Ye Olde Trip to Jerusalem
“Karl is no ordinary Landlord,” said Brendan Moffett, Chief Executive of Marketing Nottingham & Nottinghamshire.
“As well as providing a friendly welcome to all visitors to the pub, Karl goes over and above his duties to make sure they make the most of their time, not just in the pub, but for the remainder of their visit to the city.
“We are thrilled that Karl has reached this stage in the national competition that shines a light on those working in tourism who are passionate about where they work and the destination they live in.
“Karl entertains and informs visitors about the history of the infamous pub, taking them on tours of the cellars and enlightening them with the many tales of the building’s rich history.”
In his work as landlord, Karl takes visitors on tours of the pub’s cellars for free and tells stories about medieval brewing techniques and the criminals left in the caves.
“Karl contributes to the wider visitor experience by helping visitors to have a memorable stay,” added Brendan.
“This helps us to raise the profile of the city and county as a visitor destination, which has a positive impact on the wider visitor economy.”
Video: Karl and the other nominees talking about why he should win.
The Tourism Superstar competition has been running for six years and recognises the unsung heroes who are exceptional in making sure visitors have an amazing experience.
VisitEngland Director Patricia Yates said: “The sheer calibre of this years’ entrants is testament to the outstanding customer service that is the foundation of England’s tourism industry.
“I really encourage you to join in and vote as we celebrate our Tourism Superstars who consistently go above and beyond customers’ expectations, and who contribute so much to ensure visitors have a great time.”
The winner is decided through a public vote, and will be announced during English Tourism Week.
They will then be awarded with their prize at the VisitEngland Awards for Excellence ceremony on April 24.