Video: Founder Ed Hall on Griddle and Shake’s appeal.
A Lace Market burger restaurant has launched a £30,000 appeal to the public to help pay for a new kitchen and improve the heating system.
Griddle and Shake, which opened its doors in November, is looking for donations as part of the unusual campaign.
The company says it will reward people who give money with free burgers and shakes.
”This money has nothing to do with our running of the business, this is about growth and development,” said restaurant founder Ed Hall, who set up the appeal through website Crowdfunder.
“Being a new business, bank borrowing is either extortionately expensive or almost impossible to do, so you have to be really clever and intelligent and think of different ways of getting that money to make your business better.”
For a small pledge of £12 customers can receive a free milkshake and a pen, but for the grand donation of £3,000 people will receive a free burger, every day for three years.
Ed promises that people are getting a huge amount of “bang for their buck”.
”We made sure that it was really weighted in people’s favour who were pledging,” he said.
“We’ve had an amazing start, it’s been brilliant.”
The crowdfunding campaign will run until the end of March with around £1,000 already raised.
