Nottingham is getting a taste of the sweet stuff with the latest in a string of dessert-only cafes now expected to open in the next six weeks.
Creams Cafe, an American-style diner is opening on Trinity Square early in March, bosses say.
The eatery is filling a unit previously home to Hoffs, and will serve sweets including waffles, crepes, sundaes, milkshakes and 36 varieties of ice cream in the style of Italian gelato.
It follows the opening of Kaspa’s Desserts, on Maid Marian Way, which launched in November, and Heavenly Desserts, on Angel Row, which opened in March 2016.
Jaz Singh, Creams Nottingham owner, said: “Dessert is a treat and the cafe offers something different.
“Lots of people tend to have a meal at home and then go out for dessert or to watch a film – so Trinity Square is the perfect location.
“We have a wide range of desserts that many restaurants don’t have – there are definitely options for everyone.”
Jaz hopes the central location and nearby student area will attract business.
He said: “We chose this location because it’s a central and prominent place – if a dessert shop can’t thrive here then where can it?
“Trinity Square has everything – a cinema, shops, and lots of restaurants and eateries so it’s a great place for business.
“There may be other dessert places in the city but we hope that our great location and excellent service will encourage people to keep coming back.”
Harry Aslam owns Heavenly Desserts, and says puddings are on the up because people are already being catered for with coffee shops.
“Until recently there was no where that offered just desserts or somewhere nice to go for dessert in the evening,” he said.
“I think dessert cafes will grow a lot more – they are the start of a new era and I think there will be more to come.”
The Cheesecake Shop is another cake franchise and has been running in Nottinghamshire for 20 years.
It currently has five outlets across the county, as well as branches in Loughborough and Leicester, and hopes to expand nationwide.
Managing Director Jake Dignam thinks dessert-only cafes are filling a gap in the market.
He said: “We sell cake and coffee for customers to enjoy in-store – but our main business comes from selling whole cakes for special occasions and parties.
“We have a much broader offering than solely dessert and specialise in high-quality, handmade cakes.
“There is obviously a gap in the market for dessert-only cafes.
“They will mainly be competing with coffee shops and other cafes – but I imagine they will attract a lot of footfall traffic due to being in the city centre.”