VIDEO: Interview with Ratchet CEO Dhillan Bhardwaj
A teenage millionaire entrepreneur plans to branch out into a new area of clothing after the success of his first brand.
Dhillan Bhardwaj, 19, from Long Eaton, plans to now create an upmarket clothes brand called Infamous, alongside his hugely successful tie dye shirts brand Ratchet.
He became a millionaire at the age of 16 and told Notts TV about where the successful brand came from and what he hopes for the future.
I just wanted to make a t-shirt for myself at first
He said: “The name Ratchet came from Azealia Banks who’s a really good friend of mine and she just said a lyric in her song and I thought it was really catchy so I thought that I would use it.
“I just wanted to make a t-shirt for myself which said ‘Ratchet’ on it first.”
I’m coming out with a new brand this year
Little did Dhillan know what was to come next. The success he has enjoyed with Ratchet Clothing has created a huge social media following – the brand has nearly 95,000 followers on Twitter.
“I’m coming out with a new brand of clothing this year which is called Infamous clothing which will be more on the classy side.
“At the moment, to extend the brand, we have a store in Broadmarsh centre in Threads, the shop where there’s loads of different independent boutiques in Nottingham have all come together.
“We have been offered shops in a lot of places; we have the one in Long Eaton and we also sell in Bedford.”
He added: “It was never an ambition to start something online or sell it to people and my friend one day said to put it on social media and see what people are saying about it and just see the response that you get.”