Nottingham petrol prices have fallen below £1 a litre for the first time since 2009.
Supermarket chain Morrisons started selling unleaded at 99.9p and diesel at 103.7p from 6am.
Asda West Bridgford followed suit at 7am with a slightly lower price of 99.7p for unleaded and 103.7p for diesel.
It comes after the price of crude oil dropped to a seven-year low of £26.38p a barrel – which prompted the RAC to call on retailers to pass on savings to customers.
May 2009: What was happening when fuel was last below £1 a litre in Notts
- In for Kill by La Roux was at number one in the charts
- Manchester United were top of the Premier League
- A pint of beer cost £2.32
- Carl Froch was made Honourary Freeman of the Borough of Gedling
Scott Wilson, general assistant at the Gamston Morrisons station, said: “The customers have been noticing it and are really pleased about it. At the end of the day they are getting more literage for their money.
“It’s been quite steady so far and no really big difference in how people are filling up, but people are just really happy it’s below £1.
“It’s not been that low since I started here seven years ago.”
The prices are the lowest in six years excluding promotions; supermarkets have previously dropped costs as part of short-term deals or offers attached to spending in-store.
RAC fuel spokesman Simon Williams said: “Transparent, fair fuel pricing is vital for the economy and to maintain the trust of motorists.”
Graphic: How oil and fuel prices have changed in the UK – Source: RAC